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    • Create advertising for Watchmen

    The Watchman-Movie is already in postproduction and now director Zack Snyder has announced an advertising contest on the Watchmen Youtube channel. Fans are invited to create and submit commercials to be shown on TV screens in the background of the movie. 

    The idea to give fans out there the opportunity to create a real part of the movie is genius. It genuinely challenges fans. Much more than, say, “Send us your craziest picture of you using product XYZ!”. And, nice side effect, it also creates buzz without showing too much of the movie. I wonder what the commercials will look like.

    Btw, here is a screenshot of another movie I expect with rising enthusiam: Spike Jonze’s “Where the wild things are” (“Wo die Wilden Kerle hausen”).

    And now excuse me, I am off to do some market research and insight hunting for Veidt products in my copy of Watchmen.

    Edit: Crap. Martin has pointed out the entry rules to me, who limit the contest to U.S. residents only. I’d understand that if it was a domestic U.S. brand, but this is a movie for global release. Well done, legal department. You have just locked out two thirds of the Internet, because the risk to pay flight tickets for a guy from Abkhazia was too high.

     

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