in no particular order: ideas, creativity, inspiration, storytelling, strategy, planning, the blurry boundaries of analogue and digital, visual feasts, berlin, advertising and whatever will be next.
I started thinking about the earlier post some days ago and nodded very loudly to Rob Campbell’s observation that “Strategy Stops Stupid”, which I hereby recommend.
To conclude my argument, here is what happens when you let creatives alone in a room secluded from normal people for too long:
Now, if you look past all the CGI and terrible directing, what do we communicate if we show that nature preserve we want people to rescue as a terrible danger straight out of a horror movie?
I, for one, need to buy a chainsaw, matches and a canister of gas.
Someone needs to stop the stupid.
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