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    • The Au Strikes Back

    I started thinking about the earlier post some days ago and nodded very loudly to Rob Campbell’s observation that “Strategy Stops Stupid”, which I hereby recommend.

    To conclude my argument, here is what happens when you let creatives alone in a room secluded from normal people for too long:

    Now, if you look past all the CGI and terrible directing, what do we communicate if we show that nature preserve we want people to rescue as a terrible danger straight out of a horror movie?

    I, for one, need to buy a chainsaw, matches and a canister of gas.
    Someone needs to stop the stupid.

    comments

    3 Responses to “The Au Strikes Back”

    1. Rob on Juli 23rd, 2010

      WHAT
      THE
      HELL
      IS
      THAT?

    2. Jonathan on Juli 23rd, 2010

      Supposedly it is a World Wildlife Fund campaign to win support for preserving the floodplain forests outside Vienna.
      If it had been funded by BP, it were genius.

    3. Rob on Juli 25th, 2010

      ’28 Days’ meets ‘the Living Planet’ … it had potential but then went for the ‘ad’ option. Like most things, ha!