in no particular order: ideas, creativity, inspiration, storytelling, strategy, planning, the blurry boundaries of analogue and digital, visual feasts, berlin, advertising and whatever will be next.

The Au Strikes Back

Posted on Juli 22nd, 2010 by Jonathan

I started thinking about the earlier post some days ago and nodded very loudly to Rob Campbell’s observation that “Strategy Stops Stupid”, which I hereby recommend.

To conclude my argument, here is what happens when you let creatives alone in a room secluded from normal people for too long:

Now, if you look past all the CGI and terrible directing, what do we communicate if we show that nature preserve we want people to rescue as a terrible danger straight out of a horror movie?

I, for one, need to buy a chainsaw, matches and a canister of gas.
Someone needs to stop the stupid.

This entry was posted on Donnerstag, Juli 22nd, 2010 at 11:09 am and is filed under Advertising, Commercial, From Hell. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “The Au Strikes Back”

JonathanJuli 23rd, 2010 at 7:57 am

Supposedly it is a World Wildlife Fund campaign to win support for preserving the floodplain forests outside Vienna.
If it had been funded by BP, it were genius.

RobJuli 25th, 2010 at 1:19 am

’28 Days’ meets ‘the Living Planet’ … it had potential but then went for the ‘ad’ option. Like most things, ha!