Here you find a collection of books I found rewarding to read and which I wholeheartedly recommend.
Account planning
I regularly read books on planning and advertising, but I find most to be blown up essays. The first three are a bit older but still are required reading for everybody thinking about brands communication and strategy. Before you dive into Disruption, Velocity, Lovemarks or whatever trademarked agency talking point, read these. They set the stage.
General advertising reading
The hidden persuaders
Confessions of an Adman
Hey Whipple, squeeze this
Human behaviour and condition
Predictably Irrational
The Upside of Irrationality
Thinking, Fast and Slow
Freakonomics
The Lucifer effect
Other Interesting Stuff
Presentation zen
Pitch Perfect
Understanding Comics
Reinventing comics
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