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	<title>thenausnerdotcom &#187; Commercial</title>
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	<description>i thought i’d pretend the world was waiting for another planning blog...</description>
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		<title>The Au Strikes Back</title>
		<link>http://www.thenausner.com/2010/07/22/the-au-strikes-back/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-au-strikes-back</link>
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		<pubDate>Thu, 22 Jul 2010 09:09:23 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[From Hell]]></category>

		<guid isPermaLink="false">http://www.thenausner.com/?p=231</guid>
		<description><![CDATA[I started thinking about the earlier post some days ago and nodded very loudly to Rob Campbell&#8217;s observation that &#8220;Strategy Stops Stupid&#8221;, which I hereby recommend. To conclude my argument, here is what happens when you let creatives alone in a room secluded from normal people for too long: Now, if you look past all [...]]]></description>
			<content:encoded><![CDATA[<p>I started thinking about the earlier post some days ago and nodded very loudly to Rob Campbell&#8217;s observation that <a href="http://robcampbell.wordpress.com/2010/07/19/strategy-stops-stupid/">&#8220;Strategy Stops Stupid&#8221;</a>, which I hereby recommend.</p>
<p>To conclude my argument, here is what happens when you let creatives alone in a room secluded from normal people for too long:</p>
<p><object width="480" height="292"><param name="movie" value="http://www.youtube.com/v/W5Lkm5EgJK8&amp;hl=de_DE&amp;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/W5Lkm5EgJK8&amp;hl=de_DE&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="292"></embed></object></p>
<p>Now, if you look past all the CGI and terrible directing, what do we communicate if we show that nature preserve we want people to rescue as a terrible danger straight out of a horror movie?</p>
<p>I, for one, need to buy a chainsaw, matches and a canister of gas.<br />
Someone needs to stop the stupid.<!-- PHP 5.x --></p>
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