One of the questions posed for the application was: “Why do want a career in Account Planning?”. Here is what I wrote:

First, because it is the field that makes the most difference in advertising. My perception is that the outstanding work of the last years was only possible because it had a firm strategic foundation.

Second, it will be the most challenging and exciting discipline in advertising. We are just at the beginning of the digital age. The maps of human behavior and communication will be redrawn. What a great time to be an explorer!

And third, because I hate being bombarded with lame, irrelevant and meaningless advertising. I want to change that.

On a more personal note, I have been excited about account planning and it’s practice since I studied it at the University of Oklahoma. It never let go of me. I kept myself informed and took courses. What I learned I put into practice at my job with DMS, but never worked as a planner.

I am applying here because I want to turn a hobby into a career.

Ok. I am back. Been a couple of weird months. With a load of work. I finished a project that enables a brand to make direct mailings available for order for their independent dealers. For two markets with multiple languages. Great for dealers who cannot afford agencies and designers to create mailings and great for the brand to get all those independent dealerships to speak to their costumers in one voice.
A promising opportunity that sadly did not work out. New opportunities.
Holidays. Rest and good news.
However, blogging should become a habit again.

Photo, anyone? Yep. Piece of cake.

Apple’s Interface Design drags all apps along: they are simply what you need. No more, no less.

Been a bit quiet the last weeks on the blog. That is because there have been major operations underneath the hood of this blog (update to WP 2.5, CSS-Sprites, several plugin-thingies like caching and customizing content), linking to a lot of services that will do great for connecting to the outside world and of course, my shiny new 100% personal and unique (it’s all my handwriting!) WordPress theme: Jonispace.

Sometimes I come to believe that I am not that bad with CSS and webdesign. There is still room for improvement, but for now this looks good.

On with the content!

Take a look at my soup here: thenausner.soup.io
And, as of today, soup will regularly be served on the sidebar.

*Until I finally get ahold of a ffffound! invite. But then again, Soup cab automatically collect your ffffound! images.

Hello Elky