I have to stress that we made this before the Playstation “Mountain” commercial that won the Cannes Grand Prix 2004. “Mountain” actually could have been based on this presentation, except here the technical potential would have been stressed.

  

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Ok, explanations first: Planning for Good is essentially a club of Account Planners all over the world that tackle strategic problems for good causes and non-profits. Members include Gareth Kay, Planning Director of Modernista!, Aki Spicer of Fallon, Mark Earls (author of Herd) and many more notable names from the Plannersphere.

Anyways, Mark Earls was team leader of the Planning4Good AllStars (him, Jon Leach, Chris Forrest (The Nursery) and Ian Tait (Poke & crackunit)) to work on the brief as the P4G Allstars, one of three teams competing in the three hour battle for the title Fastest Strategist.

Mark additionally called - through the power of the Internet! -  the combined brain power of Planning for Good people who could spare the time. So my lunch break was 30 minutes of furious typing, reading and searching at once, trying bring in as much thinking, ideas as possible. The Brief was about creating a strategy for a dog owner’s registry in the UK.

What I learned today (apart from “30 minutes is not much time”) for doing strategy in a team online and fast:

• kick off fast, don’t wait for suggestions, have influencers just throw starters
• keep the team updated of what you are doing, ask questions constantly
• choose the platform wisely. wetpaint is good for a wiki, but maybe twitter would have been better for this fast event. Communication felt slow both ways.
• give directions once you feel where you are heading, this will organize the herd instead of dispersing the effort.

Mark Earls posted that they just made second place. Bugger. Still was fun.I hope I can see the presentation they gave.

Apropos, presentations. In my Vodpod there is a splendid presentation Mark Earls gave at the ARF conference in New York (via Gareth Kay). He talks about Word of Mouth, decision making in our connected lives and how to best influence those processes. Intriguing stuff. I think I will get his book.

Been a bit quiet the last weeks on the blog. That is because there have been major operations underneath the hood of this blog (update to WP 2.5, CSS-Sprites, several plugin-thingies like caching and customizing content), linking to a lot of services that will do great for connecting to the outside world and of course, my shiny new 100% personal and unique (it’s all my handwriting!) WordPress theme: Jonispace.

Sometimes I come to believe that I am not that bad with CSS and webdesign. There is still room for improvement, but for now this looks good.

On with the content!

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To sum this up in short: Extra is the everything else gum of Wrigley’s. The brand is spread out to appeal to everybody, and also the vehicle for new products. My recommendation was to define Extra by leaving innovation to a new brand, and putting focus on Extra as functional gum that aids concentration, focus etc.

Personally, I knew that this would taken two more slides, but ten was the limit. I REALLY would love to see Assignment “I”: “Mental Hygiene” is perfect, sums up my positioning thoughts much better. In fact, I would love to see all the other presentations. It was always great to see where all the other minds went.
BIG Thanks to Paul and Rob for taking the time to a look at the work.

But, alas, back to work. The new assignment is up already online.

Hm, I can’t help it, but I still have a suspicion that there has been an error and Paul Colman will ask me to return my price.

SONG CHART is a Flickr Group that has originated from preserving a Live Journal meme. Many of these musical infographics posted are just brilliant. I love this simple idea:

They are pure genius when they not only catch the lyrics but also the character of the song, like this one:

More here, check it out: Flickr Group: Song Chart

I figured this would be a could drill and I added a couple of charts myself. But I couldnt help wondering what Tufte or Maeda would do for this.

via Fontblog

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