jonathannausner

jonathan nausner

in no particular order: ideas, creativity, inspiration, storytelling, strategy, planning, the blurry borders of analogue and digital, berlin, advertising and whatever will be next. about | books | links | archive
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links for 2011-02-15

Februar 16, 2011 by Jonathan

  • Matthew Key on always maintaining a challenger mentality – even when you're number one
    Matthew Key of O2/ Telefonica on the importance of a challenger mentality even if you are Number One.
    (tags: o2 key challenger mentality management uk business)
  • User-Led Innovation Can't Create Breakthroughs; Just Ask Apple and Ikea | Co.Design
    Good point, but both Apple and Ikea are really good at figuring out WHY users (or they themselves) actually want or don't want things. They 
    (tags: apple ikea innovation user centric ideas, design)
  • Five suggestions for creative strategists | Creativity_Unbound
    Edward Boches has 5 suggestions that make better planners.
    (tags: planning creativity advertising strategy creative suggestions account planner skills)
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