I have just started a new category: From Hell. This will be dedicated to showcase the highlights of Austrian advertising. It was sparked when I walked through the supermarket of my choice when I ran into this: Aha. Arnold. Prominently placed before the exits.
The secret recipe behind Arnold’s muscles? Steroids?
An Apple? Just how stupid do people believe consumers are? Pay 1 Euro for one apple, while two metres away you can get 2 kilos of the same natural, Styrian apples probably even from the same farm for 2 Euros. And some Ahnold packaging will make people do this?
WHO believes this? Who of the marketing people responsible would fall for an offer like this themselves? Why is it that the conviction still persists that advertising can just TELL things and whoever hears BELIEVES them? Why is there nobody to stand up and say: „This will not not work. I would not buy this, you would not buy this and we know it. What leads you to believe that people in stores are any different?“
Are Powerpoint slides and business suits of advertisers that intimidating?
This is for real. They even have a website, but I am not going to link there. http://www.arnoldapple.com
Edit: A week later that thing is gone. I can only hope they went bankrupt.