Here you find a collection of books I found rewarding to read and which I wholeheartedly recommend.

Account planning

I regularly read books on planning and advertising, but I find most to be blown up essays. The first three are a bit older but still are required reading for everybody thinking about brands communication and strategy. Before you dive into Disruption, Velocity, Lovemarks or whatever trademarked agency talking point, read these. They set the stage.

Hitting The Sweet Spot

General advertising reading

The hidden persuaders

Confessions of an Adman

Hey Whipple, squeeze this

Human behaviour and condition

Predictably Irrational

The Upside of Irrationality

Thinking, Fast and Slow

Freakonomics

The Lucifer effect

Other Interesting Stuff

Presentation zen

Pitch Perfect

Understanding Comics

Reinventing comics