So, I am back in Graz and getting ready for my last regular exam in Salzburg. Two weeks have gone by since I returned from Hamburg and I pretty much have been constantly doing stuff – from attending weddings and sorting out last term’s notes, books left behind in July to picking mushrooms.
I guess it is time to look back at the Miami Ad School Account Planning Boot Camp. For me it has been a great experience. Miami Ad School is an exciting place to be, I enjoyed learning from several outstanding planners and my fellow planning students have been a diverse, inspiring group of talented individuals.
Many people keep approaching me with questions about the program. To answer the most burning question: Would I recommend the Account Planning Boot Camp? Yes.
I will write up a more detailed summary of the course and my experience in the coming weeks. There were several great projects that resulted in awesome work, but also sobering experiences in how ideas won’t happen. I believe I learned more from these rocky road trips than the smooth rides.
The planning projects went great for me, in a team with Diana Caplinska I won a pitch presentation and my other teams’s (Zoe Maritz, Carolina Bueno, Antonio Delgado) final strategy presentation for a German-wide launch campaign got awarded a „Best of Show“. I will soon publish the case studies and presentations of these projects we worked on.
But for the moment I have to return from the glamorous, glittery world of advertising to the real, sober world of academia: studying social semiotics and finishing my bachelor paper on English literature, specifically the morphology of characters in the American romance novel. I am living the dream.