Usually, I am not a big fan of the commercials made for AI or other human rights groups. Most of them feel like lion bait with lots of emotion, shock etc. instead of seriously trying to win people for the cause.
But I do like this new commercial for Amnesty International. I like that it dramatically visualizes what I believe Amnesty is about (and why I am a member): normal people stepping in when human rights are violated. You might discuss the effect that effort has in reality, as in the YouTube comments. But without Amnesty and all the people engaging, the world would be a much worser place.
Edit: Agency is Mother, London. http://www.motherlondon.com/