Dutch Design studio STUDIO SMACK has created this video to demonstrate „the immense scale of the visual bombardment“ we encounter every day. Sure, in theory we have all heard the numbers of the many thousands of messages we encounter everyday, but what does it mean? In the video, all texts, logos, ads competing for our attention are highlighted white, everything else is black.
That’s quite some clutter to break through and to paraphrase PSFK, it makes you think how visible advertising really is. (btw, the video is Creative Commons licensed, very useful for presentations)
KAPITAAL from STUDIO SMACK on Vimeo.