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- P&G; builds "always-on" model: News from Warc.com
- How Technology Is Ingraining Creativity At An Early Age @PSFK
After analysis of hundreds of data points collected around the modern family experience and how it is changing, the PSFK consulting team noticed that kids are being empowered by access to various tools of creation at an early age. These technologies are not only intuitive and designed specifically with straightforward usability in mind, but also challenge kids to see the value behind what they are creating while learning marketable skills in the process. Linking technology with its capacity to enhance educational experiences, these technologies are instilling ideas of entrepreneurship in children at an early age. - Firms Push Visual Note Taking to Spark Creativity, Sharpen Focus - WSJ.com
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links for 2011-08-01
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1 Marketing doesn’t have to be complex. Listen to the customer. They will tell you what they want. Just ask.
2 Commit to the core. Your credibility and ultimate commercial success depend on it. Kids can recognize posers easily and quickly.
3 Invert the scarcity model. Every kid wants to be unique, just like their friends. Think about that one. If your product is too hard to find, is aspirational yet unattainable then you will lose the customer. Be accessible.
4 Create real opportunities to foster a relationship with your customer. Be present at surf and skate events. Have your product available to trial at a basketball court Saturday morning. Be available.
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- August 2, 2011
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links for 2011-07-30
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Behind the DirecTV ads: "The concept is that you're never too rich for a deal."
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"These questions are known as “context-free questions” and are designed “to encourage agents to look at a challenge from many different angles."
Very cool. Helps you get a jumpstart into every problem. -
The origin of the high five.
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Adam Harvey has concepted CV Dazzle, a camouflage from computer vision (CV). It is a form of expressive interference that combines makeup and hair styling (or other modifications) with face-detection thwarting designs.
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Looking for icons? Search here.
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Nice anecdote from Pixar's John Lasseter
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The world consumes 1 million plastic shopping bags every minute – and the industry is fighting hard to keep it that way.
This is literally a mess. I switch to fabric bags today. -
A desire path (also known as a desire line or social trail) is a path developed by erosion caused by footfall. The path usually represents the shortest or most easily navigated route between an origin and destination. The width and amount of erosion of the line represents the amount of demand.
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Petter Forsberg built a DIY Segway for a mere 300$ in material. Pretty cool.
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- Juli 31, 2011
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links for 2011-07-07
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Treffend beobachted.
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- Juli 8, 2011
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links for 2011-07-07
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Treffend beobachted.
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- Juli 8, 2011
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links for 2011-07-07
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Treffend beobachted.
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- Juli 8, 2011
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links for 2011-06-23
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Al Gore is pissed. And America should be concerned. He makes a great point about the downfall of the democratic discourse in the age of mass media in the U.S. (and the world, for that matter)
Neil Postman saw this coming more than twenty years ago. -
A look at the growing importance of data and statistics in football. Amazing.
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- Juni 24, 2011
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links for 2011-06-21
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True for Prenzlauer Berg. Confidence comes from failure.
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- Juni 22, 2011
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links for 2011-06-17
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Interesting insight into that use of media. "Sex sells in an attention economy and teenagers want to participate in that economy too. And they don't understand why they shouldn't be allowed when they see it all around them."
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- Juni 18, 2011
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links for 2011-06-10
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Milton Glaser sums up the ten learnings of his life and work experience.
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- Juni 11, 2011
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links for 2011-06-07
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Hugh Munro delivers four objectives worth repeating for everybody who wants to create great work.
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"We have a tendency to think of ourselves as rational individuals who are driven by economic motives, but in fact we are social individuals, driven by the need for relationship."
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- Juni 8, 2011
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- about nausner
- I am Jonathan Nausner and this is my blog. Things that make me look: design, fine arts, ideas, advertising, rhetorics, inventions, maps, infographics, how things work, how things connect, science, people and what excites them, account planning and the pursuit of new.
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