Recent Reading: Superfreakonomics

Train rides really help advancing in your reading list. This time I was accompanied by Steven D. Levitt and Stephen J. Dubner’s follow-up to their bestseller Freakonomics: Superfreakonomics.

The book contains a couple of gems of information that will always come handy at parties, like the fact that after sex changes men (who originally used to be women) will earn more than before, while their newly female counterparts will see their salaries drop.

The main theme of Superfreakonomics is the power and importance of incentives. The question why people do things or how they could be motivated to do things is the red thread along which Levitt and Dubner shed light at subjects like prostitution, altruism, global warming, terrorism and simple solutions. For instance, the best motivation for hospital staff and doctors to wash their hands is to have them culture their hands’ surfaces in petri dishes and display the colorful results on all screen savers in the clinic. In that aspect Superfreakonomics is stuffed full with the interesting.

When Dubner (I believe that’s his shtick) drifts off to see whether the infamous Kitty Genovese incident might have been inaccurately reported or covers many different viewpoints and ideas on global warming, plus some science fiction sounding solutions, I was not too excited.

The freakonomicists are most interesting when they let data and science reveal the unexpected: how for instance TV did more to empower women in India than all prior government interventions. The short last chapter is a highlight: it describes Keith Chen’s experiment in which capuchin monkeys were taught the concept of money (exchanging coins for food). It resulted in the monkeys behaving like stock-market investors at the prospect of loss, but also in theft, greed and …wait for it… prostitution. The experiment was halted because it was feared that it would damage the monkey’s social structure.

In summary, Superfreakonomics is a good, entertaining and insightful read, though not as great as the first book. I still read it in one go.

How Good People Turn Evil

This is a presentation I wrote and gave some months ago at a university course aptly named “Presentation Skills”. I revisited it yesterday and figured it is worth posting because it is an issue that is quite close to my heart.

How good people turn evil
View more presentations from Jonathan Nausner.

Most of the presentation is based on Phil Zimbardo’s excellent book The Lucifer Effect: How Good People Turn Evil. Zimbardo is best known for conducting the 1971 Stanford Prison Experiment and he revisited his notorious experiment while working as an advisor for the defense in the Abu Ghraib trials. His report of the experiment, but also of other crimes and the Abu Ghraib abuses is chilling, but it is worth reading because he filters his findings into 7 factors that take good people down the road to evil. Very simple truths that can be observed wherever we hurt each other.
We should pay more attention to his final advice to stress the normal in heroes and empower everybody to be ready to assume this role themselves. Here is a behavior that I would really love to positively influence.

If you want to see him present in person, take a look at his presentation at TED.com:


Account Planning Boot Camp 2010

This is a bit delayed. Upon arriving in Hamburg the plan was to immediatedly and regularly blog everything that is happening here at Miami Ad School Europe. Now we are through with the third week and here is my first post. So much for ambitious plans.
The name Boot Camp really lives up to it’s sweat-promising name. We were sweating literally, but that was also due to the unusual heat here in Hamburg. Boot Camp wise, the first weeks felt like more like four with so many new ideas, new people, presentations, new things learned and it takes some time to process it all.
I will hopefully commence regular transmissions from the field by Sunday. Until then, here is a photo of the Account Planning Boot Campers 2010 courtesy of the phantastic Olaf Kroenke.

Account Planning Boot Campers 2010

We are quite a diverse bunch from Brazil, Switzerland, Spain, Germany, Latvia and Austria. Some with experience in planning, some in account management, some in creative and some fresh from school.

Only Freaks have no Guns (in Afghanistan)

I just read an interesting piece in this month’s Geo Magazine about the U.S. Army’s HTS (Human Terrain System) program in Afghanistan. The HTS recruits ethnologists and sociologists and brings them to the war theatre to better understand the tribal cultures of Afghanistan.

Somebody figured out after four years (the HTS started in 2006) that it might be useful to listen to and learn from the people there what is important for them, what motivates them, how do they earn their living, what they want and what they need. Turns out it unravels actual insights into Pashtun communities, helps to understand why some sympathize with the Taliban and how to win them back.

However, the most intriguing quote for me was this one:

Many civilian ethnologists complain that their colleagues in combat carry guns. This would  contradict the scientific rule not to put opposites under pressure. These scientists obviously have never been in Afghanistan. A gun is the last thing that would intimidate a Pashtun. Instead, he will consider someone not carrying a gun a freak.

Important knowledge.

  • Mai 7, 2010
  • People
  • comments closed

What if Economists were in charge?

I am a big fan of Steven D. Levitt and Stephen J. Dubner’s Freakonomics, both book and blog, and their refreshing perspective on “the hidden side of everything”. Only recently they have launched Freakonomics Radio, a regular podcast which I recommend to everyone who is observing people and numbers.

I just got around to listen to the last episode What Would the World Look Like if Economists Were in Charge? This speculative question opens another truly entertaining and informative podcast episode. I had to laugh out loud at Mart Laar’s description of his encounter with Margaret Thatcher. I found Stephen Levitt’s anecdote of his daughter at the end especially insightful, as it explains why negotiators (like lawyers) and not number people run the show in politics.

Superfreakonomics is already on my bookshelf, but given my current workload this will have to wait until July i am afraid.