So you are the President of a country whose name sounds like a veneral disease and everybody expects you to wear an iron mask and green cloak. But nobody knows that you exist nor where your obscure European country is actually located.
So you have tried everything: you brought the Chess World Championship to your capital in your position as the President of the World Chess Federation. You introduced mandatory chess lessons in schools, but still nobody really remembers you, your republic nor heard of a chess child prodigy…
Here is what you do: You go on television and tell everyone you have been abducted by aliens.
This is what Kirsan Ilyumzhinov, President / Economic Dictator of the Russian Republic of Kalmykia did. And – Wow! – it worked. Because now I know where Kalmykia is.
In case you are interested, too: Kalmykia.