Week #11 in links: How We Got To Now, 900 Seconds of Insights, Paul Feldwick, Tough Mudder CEO and Bill Watterson
How we got to now – six part documentary on PBS
Author Steven Johnson shows the innovations that laid the foundations of modern life. Interesting, lots of background, connecting many dots. A bit too US-centric, but very worthwhile documentary. Link goes to Youtube-Playlist:
The Four Horsemen: Amazon/Apple/Facebook & Google – Who Wins/Loses talk by Scott Galloway @ DLD15
I don’t even know where to start. The amount of insights, of perspectives, new connection of data points in this 900 second talk is massive and demand much more time to digest. Highly recommended presentation.
Paul Feldwick: Six Models of Advertising
Appetitizer for his book, The Anatomy of Humbug, which is on my wishlist already. This article summarizes 6 main theories of advertising and how they can help produce better work. In the same instance it warns to take them with a grain of salt, as they are not universal truths and answers.
Article on WARC
Toughing it Out, Interview with Tough Mudder CEO Will Dean
Interview with the founder of Tough Mudder runs: Will Dean. The most interesting bit was the initial staring point of the idea: as a triathelte Dean got stuck stuck inhis wetsuit, but no other athlete would help him because they worried about their times. So he starting thinking about a race that would not be about time, but reaching an achievement, possibly together.
Bill Watterson gives an Interview (after who-knows-how-long?)
For his upcoming retrospective at Ohio State University, Calvin & Hobbes creator Bill Watterson gave of his first interviews in decades and it is well worth reading. Watterson is such an interesting character. not only is Calvin and Hobbes oustanding in terms of content and artistic proficiency, but Watterson also valued artistic integrity over the easy millions he could have made with merchandising licenses. Sadly the links contain only excerpts, the full interview is included in: Exploring Calvin and Hobbes: An Exhibition Catalogue, which is now on my wishlist, too.
Interview Excerpts: http://www.washingtonpost.com/news/comic-riffs/wp/2015/03/10/read-heres-an-excerpt-from-bill-wattersons-rare-new-calvin-and-hobbes-interview/