jonathannausner

jonathan nausner

in no particular order: ideas, creativity, inspiration, storytelling, strategy, planning, the blurry borders of analogue and digital, berlin, advertising and whatever will be next. about | books | links | archive
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links for 2011-08-09

August 10, 2011 by Jonathan

  • Economic Scene – The Looting of America’s Coffers – NYTimes.com
    There are looters who have nothing to lose. And there are looters who have nothing to fear. This article is about the latter.
    (tags: business history politics money economics crisis looting banking)
  • Comic Books for Grown-Ups: 10 Masterpieces of Graphic Nonfiction | Brain Pickings
    (tags: toread wishlist graphic novels masterpieces)
  • Camila Batmanghelidjh: Caring costs – but so do riots – Commentators, Opinion – The Independent
    "It costs money to care. But it also costs money to clear up riots, savagery and antisocial behaviour. I leave it to you to do the financial and moral sums."
    (tags: london community riots independent economy social youth reason)
  • ‘Social chaos’ forecast in October 2010 | A Different Hat | Brand Republic blogs
    And do you know why they think it is a bit of a laugh? It is because they don’t care.

    And do you know why they don’t care? It is because no one cares about them.  

    (tags: opinion london riots chaos people)
  • Penny Red: Panic on the streets of London.
    "Yes," said the young man. "You wouldn't be talking to me now if we didn't riot, would you?"
    (tags: politics 2011 london youth money)
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Filed Under: Links

links for 2011-08-08

August 9, 2011 by Jonathan

  • How to seem good at everything: Stop doing stupid shit – Josh's Posterous
    (tags: inspiration music learning lifehacks productivity)
  • The consumer decision journey – McKinsey Quarterly – Marketing & Sales – Strategy
    Is this a replacement for the funnel metaphor?
    (tags: ideas strategy brand thinking concept metaphor)
  • DEF CON: The event that scares hackers – CNN.com
    There are not many events that attract me with the same fascination and fear. My next wallet will certainly be wire-lined.
    (tags: defcon hacker subculture security conference)
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links for 2011-08-01

August 2, 2011 by Jonathan

  • Ypulse Interview: Daryl Butler, Marketing Director, Retail Brand, Nike | Ypulse
    1 Marketing doesn’t have to be complex. Listen to the customer. They will tell you what they want. Just ask.
    2 Commit to the core. Your credibility and ultimate commercial success depend on it. Kids can recognize posers easily and quickly.
    3 Invert the scarcity model. Every kid wants to be unique, just like their friends. Think about that one. If your product is too hard to find, is aspirational yet unattainable then you will lose the customer. Be accessible.
    4 Create real opportunities to foster a relationship with your customer. Be present at surf and skate events. Have your product available to trial at a basketball court Saturday morning. Be available.
    (tags: advertising culture youth nike csr initiative marketing)
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links for 2011-07-30

Juli 31, 2011 by Jonathan

  • DirecTV Defends 'The Truth,' Says More Ads Planned for 2012 | MediaWorks – Advertising Age
    Behind the DirecTV ads: "The concept is that you're never too rich for a deal."
    (tags: advertising directv commercial spot tv)
  • Post-PC TV: How and Where We Watch Netflix, Hulu and YouTube | Epicenter | Wired.com
    (tags: tv audience streaming media usage netflix hulu youtube video)
  • How the CIA define problems & plan solutions: The Phoenix Checklist « BBH Labs
    "These questions are known as “context-free questions” and are designed “to encourage agents to look at a challenge from many different angles."
    Very cool. Helps you get a jumpstart into every problem.
    (tags: planning cia plan strategy approach solution concept checklist)
  • Who invented the high five? – ESPN
    The origin of the high five.
    (tags: high five behaviour origin legendary culture sports)
  • CV Dazzle by Adam Harvey
    Adam Harvey has concepted CV Dazzle, a camouflage from computer vision (CV). It is a form of expressive interference that combines makeup and hair styling (or other modifications) with face-detection thwarting designs.
    (tags: art technology cv face-detection privacy camouflage)
  • Icon Search Engine | Iconfinder
    Looking for icons? Search here.
    (tags: tools icons search design interface web development)
  • Just the right amount of fear — eatbigfish
    Nice anecdote from Pixar's John Lasseter
    (tags: behaviour litmus children scary movies pixar lasseter test fear)
  • The Plastic Bag Wars | Rolling Stone Politics
    The world consumes 1 million plastic shopping bags every minute – and the industry is fighting hard to keep it that way.
    This is literally a mess. I switch to fabric bags today.
    (tags: environment article trash usa lobby shopping bags waste)
  • Desire path – Wikipedia, the free encyclopedia
    A desire path (also known as a desire line or social trail) is a path developed by erosion caused by footfall. The path usually represents the shortest or most easily navigated route between an origin and destination. The width and amount of erosion of the line represents the amount of demand.
    (tags: design interesting research cool desire path behaviour planning)
  • Petter’s Robot dreams » Segway
    Petter Forsberg built a DIY Segway for a mere 300$ in material. Pretty cool.
    (tags: diy electronics segway robot hacks)
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Space Tourists

Juli 26, 2011 by Jonathan

Here is a film recommendation: Space Tourists, a documentation by Christian Frei ran on Phoenix tonight.

Space Tourists follows multi-millionaire and X-Prize sponsor Anousheh Ansari on her 2006 journey to the ISS and Charles Simonyi through his training in preparation for his flight. You get a really interesting view of the ISS and the Russian space program which feels like it’s stuck somewhere in the 70s.

But it gets really interesting when Frei contrasts the super-rich and high-tech with scrap metal chasers that find and tear apart the Sojus boosters falling back on the grass plains of Kazakhstan, farmers in the Altai mountains that make tools out of rocket scrap metal. We also see a failed attempt of the Romanian ARCA team to launch a rocket in to the stratosphere, which is an entirely different thing than the Sojus technology. (Good news is, in October 2010 they launched their rocket successfully.) These not-so high-tech touchpoints of people with space are really the new and interesting thing.

I wholly recommend watching it. I stumbled across it while zapping and was riveted.

The official movie site is here.

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Filed Under: Input Tagged With: ansari, documentary, frei, interesting, iss, sojus, space, tourist, x-prize

links for 2011-07-07

Juli 8, 2011 by Jonathan

  • Soziale Netzwerke: Wem Google+ wirklich Konkurrenz macht – SPIEGEL ONLINE – Nachrichten – Netzwelt
    Treffend beobachted.
    (tags: google socialmedia facebook artikel german lobo)
  • Study: Kids are the Royal Road to Tech Innovation | Latitude Research°
    (tags: innovation userresearch children tech)
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links for 2011-07-07

Juli 8, 2011 by Jonathan

  • Soziale Netzwerke: Wem Google+ wirklich Konkurrenz macht – SPIEGEL ONLINE – Nachrichten – Netzwelt
    Treffend beobachted.
    (tags: google socialmedia facebook artikel german lobo)
  • Study: Kids are the Royal Road to Tech Innovation | Latitude Research°
    (tags: innovation userresearch children tech)
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links for 2011-07-07

Juli 8, 2011 by Jonathan

  • Soziale Netzwerke: Wem Google+ wirklich Konkurrenz macht – SPIEGEL ONLINE – Nachrichten – Netzwelt
    Treffend beobachted.
    (tags: google socialmedia facebook artikel german lobo)
  • Study: Kids are the Royal Road to Tech Innovation | Latitude Research°
    (tags: innovation userresearch children tech)
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links for 2011-06-23

Juni 24, 2011 by Jonathan

  • Climate of Denial | Rolling Stone Politics
    Al Gore is pissed. And America should be concerned. He makes a great point about the downfall of the democratic discourse in the age of mass media in the U.S. (and the world, for that matter)
    Neil Postman saw this coming more than twenty years ago.
    (tags: democratic discussion climate change discourse fact science reason)
  • FT.com / FT Magazine – A football revolution
    A look at the growing importance of data and statistics in football. Amazing.
    (tags: football stats statistics data information)
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links for 2011-06-21

Juni 22, 2011 by Jonathan

  • How to Land Your Kid in Therapy – Magazine – The Atlantic
    True for Prenzlauer Berg. Confidence comes from failure.
    (tags: psychology parents parenting science spoiled kids)
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