I still can’t tell whether this is a good or a bad thing.
So I want to search for account planners in Austria, maybe find agencies that have planners and planning departments. What to do? Start up the Google engine and type in „account planning österreich“ and here is the result in unretouched screenshot glory:
And ranked at five: me. The link actually goes to a report I wrote for university about my exchange year at the University of Oklahoma (where I had my first real exposure to account planning).
So the first Google results for „Account Planning“ bring up an Account Planning Workshop in April (for which I have signed up already) and then me, some guy who tries to keep in touch with Account Planning in his free time. What does this say about the state of Planning in Austria?
I mean, face it, the largest non-network agency Demner, Merlicek & Bergmann calls Red Spider for planning duties when clients request it. And the general quality of advertising … oh well, let’s not get into this.
But there is a handful of planners in Austria. FCB, TBWA and other network agencies have planners. One sent in a reply to Heather LeFevre’s Account Planner Survey 2007, there is one Austrian in the Plannersphere (but he works in Hungary), none found at LinkedIn, one at Xing (German equivalent to LinkedIn). I haven’t checked StudiVZ yet, but it can’t get much better.
* The search results are bound to change: I will add some posts about planning things I did in the last half year or so in order to fortify my spot at the forefront of Austrian Planning.