I started thinking about the earlier post some days ago and nodded very loudly to Rob Campbell’s observation that „Strategy Stops Stupid“, which I hereby recommend.
To conclude my argument, here is what happens when you let creatives alone in a room secluded from normal people for too long:
Now, if you look past all the CGI and terrible directing, what do we communicate if we show that nature preserve we want people to rescue as a terrible danger straight out of a horror movie?
I, for one, need to buy a chainsaw, matches and a canister of gas.
Someone needs to stop the stupid.
Supposedly it is a World Wildlife Fund campaign to win support for preserving the floodplain forests outside Vienna.
If it had been funded by BP, it were genius.
’28 Days‘ meets ‚the Living Planet‘ … it had potential but then went for the ‚ad‘ option. Like most things, ha!