APSotW Winning entry: Me. Yay!

This week started with a pleasant surprise:
Rob Campbell posted Paul Colman’s reviews on the presentations for the assignment on Extra gum. After short disappointment because I wasn’t able to identify my presentation from the feedback (see whole story here) it turns out the winning presentation is my entry.

To sum this up in short: Extra is the everything else gum of Wrigley’s. The brand is spread out to appeal to everybody, and also the vehicle for new products. My recommendation was to define Extra by leaving innovation to a new brand, and putting focus on Extra as functional gum that aids concentration, focus etc.

Personally, I knew that this would taken two more slides, but ten was the limit. I REALLY would love to see Assignment “I”: “Mental Hygiene” is perfect, sums up my positioning thoughts much better. In fact, I would love to see all the other presentations. It was always great to see where all the other minds went.
BIG Thanks to Paul and Rob for taking the time to a look at the work.

But, alas, back to work. The new assignment is up already online.

Hm, I can’t help it, but I still have a suspicion that there has been an error and Paul Colman will ask me to return my price.

March 26, 2008 | Filed Under Account Planning, Output | 1 Comment 

How to build a Chocolate Easter Bunny

Here is a little something I made as an Easter Surprise for Heidi: a giant easter bunny-robot. It is not rocket science, really. Just a whole set of chocolates of all sorts and kinds. Pick a bigger piece for the body, something on top for the head, two long things for the ears, two round things for eyes, one ball for the nose. Assemble all with hot glue. Ta-Da. Joy.

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March 25, 2008 | Filed Under DIY, Output | Leave a Comment 

Herr der Ringe Konzert

Herr der Ringe Konzert in der Grazer Stadthalle

Gestern waren wir beim Herr der Ringe Konzert in der Grazer Stadthalle. (Die Eintrittskarten waren Heidis Weihnachtsgeschenk für mich) Die Warschauer Sinfoniker spielten Howard Shores Soundtrack für die Filmtrilogie. Es gibt nur wenige Dinge, die besser und kraftvoller klingen als ein 200 Personen Orchester. Sehr schön.

March 21, 2008 | Filed Under Diary | Leave a Comment 

My Soup is delicious.

my soupOver the last couple of days I have been playing around with Soup.io.
Soup can collect all the things you find on the web or post there yourself. For one, Soup really makes it easy to keep ahold things that you just happen to see when venturing through the web. Too many times I just didn’t have time, didn’t properly, forgot and lost interesting stuff. Of all the web things I have seen, Soup comes closest to an online scrapbook.*
And Soup is also great to share all the things you create on the web, as it also can grab the feeds of Flickr, Slideshare, Youtube, Vodpod etc. and collect them in your soup, creating a stream of your web life. This can also be great for brainstorming, data collecting and information sharing in a team.

Take a look at my soup here: thenausner.soup.io
And, as of today, soup will regularly be served on the sidebar.

*Until I finally get ahold of a ffffound! invite. But then again, Soup cab automatically collect your ffffound! images.

March 20, 2008 | Filed Under Improving | Leave a Comment 

New Maps Of The World

Via the Creative Review Blog I found this interesting exhibition at the New York MoMA: “Design and the Elastic Mind” running February 24–May 12, 2008.

This exhibition highlights many projects small and large where design made data legible, turning it into information. And sometimes into objects of breathtaking beauty. Like the image above: Barrett Lyon’s map of the internet from 2003, The Opte Project.

Too bad I will not be in New York anytime soon, but there is an excellent and extensive online exhibition available. If you are in any way interested in visualization of data you should absolutely positively check it out.

View the online exhibition here. (does not work with Safari, use Firefox if on a Mac)

There are so many awesome things to be found. I hope I will have some time later today to browse through the site.

March 19, 2008 | Filed Under Input, Visualization | Leave a Comment