Brand tags

BMW brand tags

Noah Brier has done a small website with a great, yet simple idea. Brand tags simply collects tags and comments for brands by users entering the site and then displays the tag clouds. More than 100.00 people have tagged already giving an interesting look at all the brands on the site.

I always thought that tagging and tag clouds or web 2.0 things like tweetclouds are great tools to analyze and display the results of interviews and focus groups. What works with brand tags on the larger scale can be done for single client, too.

 

 

May 14, 2008 | Filed Under Account Planning, Visualization | Leave a Comment 

New Maps Of The World

Via the Creative Review Blog I found this interesting exhibition at the New York MoMA: “Design and the Elastic Mind” running February 24–May 12, 2008.

This exhibition highlights many projects small and large where design made data legible, turning it into information. And sometimes into objects of breathtaking beauty. Like the image above: Barrett Lyon’s map of the internet from 2003, The Opte Project.

Too bad I will not be in New York anytime soon, but there is an excellent and extensive online exhibition available. If you are in any way interested in visualization of data you should absolutely positively check it out.

View the online exhibition here. (does not work with Safari, use Firefox if on a Mac)

There are so many awesome things to be found. I hope I will have some time later today to browse through the site.

March 19, 2008 | Filed Under Input, Visualization | Leave a Comment