Brand tags

BMW brand tags

Noah Brier has done a small website with a great, yet simple idea. Brand tags simply collects tags and comments for brands by users entering the site and then displays the tag clouds. More than 100.00 people have tagged already giving an interesting look at all the brands on the site.

I always thought that tagging and tag clouds or web 2.0 things like tweetclouds are great tools to analyze and display the results of interviews and focus groups. What works with brand tags on the larger scale can be done for single client, too.

 

 

A look back: XBox

This is a presentation I did at school back in 2003 at the University of Oklahoma. It is outdated but I still believe it is a great example of how to build up an argument for a strategic decision.

I have to stress that we made this before the Playstation “Mountain” commercial that won the Cannes Grand Prix 2004. “Mountain” actually could have been based on this presentation, except here the technical potential would have been stressed.

 

  

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Stay true.

honest ed's
via Flickr by Greencolander

I ran into this the other day: Kevin Proudfoot talks Intimacy It is just a short list/summary which I found to be a pretty a good reminder of the golden rules of establishing meaningful communication with consumers. I believe there is no way around them:

  • Let the person know you’re thinking about them. Consider the user.
  • Talk directly to them. Eye level.
  • Enable and encourage them to be themselves. Let people reflect themselves.( (i.e. customized Nikes)
  • Avoid schizophrenia. Find one voice.

And then this washed up here and reminded me of the one rule to rule them all:

  • DO. NOT. LIE. Reminder: It’s the age of the internet, if you are not honest, it will resurface as certain as a celebrity sex tape.

What will be the implications for the Dove campaign should it really be the case that their images were heavily retouched? Other than disastrous? I mean, doing EXACTLY the opposite of what you claim to do. What were they thinking?

This does not mean I am fully convinced by the story, but the damage is already done because the Ogilvy PR person was not quick enough to say “WTF?! Who is this guy?”. “We have to check..” sounds more like ” I am not sure what to answer. Please stand by till I have made up the proper lie.” This is a symptom of an inconsistent story and in an interrogation room Dove would now be screwed.

I remember this story of an retiring politician (as incredible as it sounds, I think that was the case): he was praised by colleagues and the press that he never forgot a name, a commitment, a discussion or a face. When asked how he archieved that, he answered: “Oh. That was easy. I never told a lie.”

It is true. If you find an honest tone and message, communication will be easy. You will know what to do, what to say and you (or your press spokesperson) won’t have to remember all the lies you told.

 

  • Mai 9, 2008
  • Advertising
  • comments closed

Ford feeds monsters

Claim says: “Now with more space for humans”. Well, let’s just say that this is one way to illustrate that the Ford Ka has lots of space inside. I like it.

Via Nerdcore