jonathannausner

jonathan nausner

in no particular order: ideas, creativity, inspiration, storytelling, strategy, planning, the blurry borders of analogue and digital, berlin, advertising and whatever will be next. about | books | links | archive
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Archives for August 2008

Lucky charms

August 30, 2008 by Jonathan

I had to wait 30 years for my first bowl of Lucky Charms only to realize that no responsible parent should ever give their kids these sugar-coated sugarbombs.

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Filed Under: Diary Tagged With: breakfast, food, life

Wild raspberry muffins

August 19, 2008 by Jonathan

Hmm. Wild raspberry buttermilk muffins. Baked today, gone tomorrow.

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Filed Under: Diary Tagged With: baking, muffins, raspberry

A few days in the mountains

August 17, 2008 by Jonathan

DSCF2496.JPG DSCF2507.JPG DSCF2505.JPG DSCF2482.JPG 

I spent the last few days with Heidi in Alpl, which in the center a rather remote valley in upper styria named the „Waldheimat“ (ca. Home in the forests). They were not joking about the forests there. There really is forest, forest and forest (but no cellphone reception)
We stayed at a Wellness/Family hotel and enjoyed the calm, the clean air, the massages and the sauna. We did some walks (in the rain), picked wild berries and mushrooms. Perfect days to relax.
And today we finished off with a hike on top of the Raxalpe. (The images are from that trip) Great weather (not too hot, not too cold) and a great view (as far as the Neusiedler Lake and Hungary).

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Filed Under: Diary Tagged With: alps, hike, holidays, mountains, relax

Osama loves..

August 13, 2008 by Jonathan

While Austria is preparing itself for yet another election filled with xenophobic campaigning, I stumble across this at Mark Earls‘ Herd Blog:

Osama loves
Channel 4 does a little online/interactive/online campaign that tries to give people a differentiated look at Islam and muslims. The idea itself is simple: they are looking for 500 Osamas around the world to tell who they are, what they do and what they like.

Osama loves
Osama from Indonesia loves Mangas. Osama from Nigeria loves Playstation. And I share my interest in Astronomy with Osama the Imam from the UK. Who knew?

This is great. It involves people. Makes them do something. As Mark points out it is a textbook sample for a modern campaign. But more important, this campaign lets muslims portray themselves, instead of being portrayed by hatemongers on soapboxes.

Austria could use some similar campaign these days. We need more human faces and the realization that we have more in common than what separates us in to break through the label of „non-integration-willing foreigners“ (bad translation of a bad term) and whatever that may suggest. But that would be an entirely different post.

They still need around 400, so if your name is Osama, or you know an Osama, join in.

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Filed Under: Account Planning Tagged With: Account Planning, Advertising, campaign, Social Currency, viral

Back.

August 4, 2008 by Jonathan

I AM BACK 
made with Lego Digital Designer

Ok. I am back. Been a couple of weird months. With a load of work. I finished a project that enables a brand to make direct mailings available for order for their independent dealers. For two markets with multiple languages. Great for dealers who cannot afford agencies and designers to create mailings and great for the brand to get all those independent dealerships to speak to their costumers in one voice.
A promising opportunity that sadly did not work out. New opportunities.
Holidays. Rest and good news.
However, blogging should become a habit again.

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Filed Under: Improving Tagged With: comeback, lego

This is so sad.

August 4, 2008 by Jonathan

Sometimes you get a feeling that advertising hates little kids. Why else would anyone do this?

 

via Consumerist

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Filed Under: Advertising, From Hell Tagged With: badvertising, children, false, promises