jonathannausner

jonathan nausner

in no particular order: ideas, creativity, inspiration, storytelling, strategy, planning, the blurry borders of analogue and digital, berlin, advertising and whatever will be next. about | books | links | archive
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Archives for Juli 2010

links for 2010-07-09

Juli 10, 2010 by Jonathan

  • Doctor Love | Fast Company
    Social Networking Affects Brains Like Falling in Love and other neurological experiments. Very exciting research with many, many touch points and implications for people, governments and companies alike.
    (tags: brain health love networking neuroscience oxytocin socialmedia socialnetworking fastcompany trust)
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Filed Under: Links

links for 2010-07-08

Juli 9, 2010 by Jonathan

  • My Dog Pee’d on your Foursquare « Ciaoenrico
    How Foursquare triggers our instincts to mark our territories. Quite interesting observation.
    (tags: foursquare social media observations insights instinct animals)
  • Why strategists should make stuff | Life. Then strategy
    This rings a bell.
    (tags: planning account strategy doing action stuff)
  • ‘Spur’ from Redscout — a discussion and video series about planning and beyond – PSFK
    This is not fresh in today's envirinment… from last year but there are some interesting things in here.
    (tags: advertising future planning psfk trends video planners account)
  • Skills Of The Rockstar Planner – PSFK
    I don't like the "Rockstar Planner" thing too much. Interesting stuff in there, nevertheless.
    (tags: account planning psfk skills planners research strategy)
  • Creative Brief Workshop – how to write a good one!
    (tags: account planning creative presentation brief workshop dare)
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Recent Reading: Das Jetzikon

Juli 4, 2010 by Jonathan

After having to read highlights of the romance genre, such as Kathleen Woodiwiss‘ The Flame and the Flower, Cecilia Ahern’s The Gift or Hawthorne’s The House of the Seven Gables for purely academic reasons, on my extended train ride to Hamburg I got to read a piece I enjoy.

Das Jetzikon: 50 Kultobjekte der nuller Jahre by German journalists Tobias Moorstedt and Jakob Schrenk discusses the social artefacts of our modern (specifically German speaking) society in the first ten years of the 21st century. Artefacts that suddenly were relevant to society: USB Sticks, iPods, Coffee-to-Go cups, Crocs etc. They shed light on the historical facts, and reflect on their impact on society. It’s quite an entertaining read (in German) and sometimes insughtful, too.

The most interesting thought I found in the introduction: The US-anthropologist Timothy Jones, who examined contemporary waste dumps like archeologists would examine ancient sites, concludes „that there will be less information available about today’s society than about the Romans“. Most of the remnants of our society leave no clue as to what their purpose might have been.
I never thought about this that way. We produce more stuff in the least biodegradable materials than ever, but in 2000 years how will people make sense of what they find.
Most information of our information overload is stored digitally and thus bound to vanish. Harddisks, CDs, USB Sticks can only store for a couple of years, then their content disappears. There will be no chiseled information of how we felt, what mattered, what we did, what we believed or what we blogged. So… whatever.

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Hello Hamburg.

Juli 4, 2010 by Jonathan

Hello Hamburg.
It has been quite a ride that last month: papers, tests, reading, preparations. Had my last exam Friday, spent a day on the train Saturday and woke up here Hamburg today.
Tomorrow will be the first day of the Account Planning Boot Camp at Miami Ad School. I am excited and looking forward to 12 great weeks here in this town.

The train ride was very long, we had more than 100 minutes delay because of a fire that blocked the tracks somewhere in Bavaria. The mood at the train stations made up for it: the air was humming with the songs of German supporters after the already legendary 0:4 ass-whooping for Argentina. It was joyous. Even the England Supporter in me was enjoying it. Admit it, the Germans did a better job in reducing Maradona to tears than the English side could have ever achieved.

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Filed Under: Diary

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