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    • Adding intangible value

    Out of nowhere I ran again across this small section of Rory Sutherland’s “Life lessons from an ad man” talk at TEDGlobal 2009. I had forgotten how interesting and brilliant, filled to the brim with awesome it was. If you like this small section, you will enjoy all the highly recommended 17 minutes.

    www.ted.com
    Rory Sutherland’s blog at Brandrepublic

    Persuasive Presentation

    Take a look at this video:

    Nick Vujicic is a total inspiration.

    You see, I have been thinking lately about persuasion. Especially the really complicated kinds that go deeper than selling stuff, but touching people and changing their attitude (about themselves or important issues). I believe there are many people out there who tell these kids exactly the same things as Nick, they probably use exact the same words, but their words could never as resounding. Why is that, I wonder?

    I have written down some thoughts about this, but it needs more thinking.